TINNOCO

I don't need a mentor! I can do my job perfectly well. I know the technology inside out, what could anyone teach me about it?

I assessed the market three years ago; our product and marketing campaign is spot-on. We have the patent, the people and the money. What more is there?

I am a senior figure in my company and need some help, but cannot admit it in front of my colleagues who respect me.

I have a great idea, but no idea of what to do next. I know some mates who I'd like to get a company up and running with, but don't know where to start. I am only a student, what can I do?

Above are four very different categories of attitude. However each person behind any of these statements would benefit from a mentor. The first two are closed statements assuming there is nothing more to learn. These people are likely to fail from ignorance. The third realises their shortcoming but will fail from pride. The fourth will fail through lack of knowledge or incorrect assumptions. Tinnoco offers a mentoring service to help people in business or wanting to start a company, particularly in the high-tech market. This service is charged at standard consultancy rates to established companies.

The mentoring service is offered free-of-charge to students, cash-strapped startups and others who cannot afford it, in the hope that there will be downstream business or returns in another form such as equity or milestone payment where your eventual success will also mean our success.

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Putting pride to one side, who would say that they have no need for a mentor in life? Someone to help guide us through the challenges ahead, or simply a second opinion for a chosen path forward.